Using a mix of concepts, real-life examples, and interactive exercises, Melissa Beckworth, of Butler Business Accelerator, will lead at the next B2B Marketers of Indiana event to help attendees: Determine WHY we benefit from developing focused target markets aligned with a company’s strategy Figure out HOW (via suggestions and guidelines) to [...] read more

Welcome to the May edition of Content Brainpower, a collection of news, blogs and articles to give you a fresh perspective on all things content marketing. No Signal In true Seth Godin fashion, he offers a quick but important point about finding and telling [...] read more

Formstack’s Build Indy campaign will wrap up next week with their “Celebrate the City” Party. You are invited to join in as they celebrate local organizations, announce the $5,000 winner of their Build Indy grant and give you the opportunity to vote for second [...] read more

Don’t miss your chance to hear seasoned content marketers discuss their content strategies at the next B2B Marketers of Indiana event. Raquel will moderate as Katie Gilmore from Bingham Greenebaum Doll, Carissa Newton from Oak Street Funding and Jim Brown from Compendium talk about: [...] read more

Welcome to the April edition of Content Brainpower, a collection of news, blogs and articles to give you a fresh perspective on all things content marketing. Harnessing the Power of Stories Listen to Stanford Business School’s Jennifer Aaker speak on the power of stories [...] read more

Raquel’s latest piece on Inside Indiana Business is circulating today. We invite you to read this thought-provoking piece on the subject of truth. She shares a few tips for seizing the opportunity the the shift in the public’s trust represents. Enjoy!read more