Using a mix of concepts, real-life examples, and interactive exercises, Melissa Beckworth, of Butler Business Accelerator, will lead at the next B2B Marketers of Indiana event to help attendees: Determine WHY we benefit from developing focused target markets aligned with a company’s strategy Figure out HOW (via suggestions and guidelines) to [...] read more

We create a lot of story videos and biography videos around here – we love using video to help tell someone’s story. As of last month, LinkedIn is letting you share your video love, too, by adding video to your profile. Here’s how you [...] read more

Welcome to the May edition of Content Brainpower, a collection of news, blogs and articles to give you a fresh perspective on all things content marketing. No Signal In true Seth Godin fashion, he offers a quick but important point about finding and telling [...] read more

I’m joining the Inside Indiana Business crew again today sharing my perspective on what flagship content is and why you need it. Check it out.  read more

We have been talking about our 91 Ways to Market Your Business and have just released the updated version of this book. We’ve also just completed a little video trailer to show you a bit of what’s inside and why we wrote the book [...] read more

Our marketing with a story approach means that our marketing philosophy starts, grows and ends with your story. One of the ways we tell your story is with flagship content. What is flagship content? This type of content can be thought of like your [...] read more