Develop Your Target Market with B2B Marketers
Using a mix of concepts, real-life examples, and interactive exercises, Melissa Beckworth, of Butler Business Accelerator, will lead at the next B2B Marketers of Indiana event to help attendees:
- Determine WHY we benefit from developing focused target markets aligned with a company’s strategy
- Figure out HOW (via suggestions and guidelines) to develop such targets
- WHAT data does for us in the in the target market development process and how to leverage this data to get better results
Alumna Melissa Beckwith comes to the Butler Business Accelerator with more than 13 years of varied marketing experience. Since joining the BBA, she has assisted over 30 clients in accelerating their top line growth through marketing strategy & implementation, sales process design, and CRM implementation.
Beckwith began her professional career at MarketVision Communications, Inc. as the director of business development and client services. In this role, she developed and executed marketing communication plans for clients ranging from $800 million national manufacturers to small regional equipment distributors.
Working in higher education is not new to Beckwith. Before joining Butler, Beckwith served as the associate director of communications for university marketing at Valparaiso University. In this role, Beckwith developed annual communication and advertising plans for the university and oversaw all tactical marketing teams including digital, print, media, data analytics and branding.
The event will take place on June 12, 2013 11:30 am – 1:00 pm at Sensory Technologies, Inc. 6951 Corporate Circle,Indianapolis, IN, 46278.
Register for the event here.
If you haven’t heard, B2B Marketers of Indiana is a non-profit organization where people interested in business, professional and industrial marketing communications and related marketing techniques can come together. The overall goal is to improve the effectiveness of business, professional and industrial communications and marketing.