Internal Marketing

Posted in Content Marketing | Podcast
by on April 18, 2012

In this episode we talk about the message your are sending to your employees with your internal marketing. (And, yes, doing zero internal marketing sends a message, too.) Without some form of internal marketing you are practically guaranteeing that you will leave some employees confused and unmotivated.

In the podcast we mention that Zappos offers new employees $1,000 to quit after they complete their initial orientation – after recording we discovered that our information is out of date, Zappos now offers $4,000 for people to quit. What does that say to employees both old and new?

Internal marketing is one of your most powerful tools for communicating with your team. It gets everyone on the same page about the direction the business is going, which is a key to creating consistently effective brand experiences like what Apple achieves in their Apple Stores.

Topics covered:

  • The way internal marketing influences employee morale and a consistent brand experience for customers.
  • Should you segment your internal audience?
  • How do you determine how transparent to be with what you tell employees?
  • Is internal marketing best delivered through formal or informal channels?

Resources mentioned:

  • Content Marketing World – an annual conference where content marketing experts share new ideas, best practices, and thoughts on the industry
  • 8 Things Your Employees Need Most – Jeff Haden shares the things you need to provide your employees for them to perform above and beyond (pay is not one of the 8 items listed)
  • Office Space – 1999 cult classic about life in corporate America
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