Welcome to the June edition of Content Brainpower, a collection of news, blogs and articles to give you a fresh perspective on all things content marketing.
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5 Reasons You Should STILL Create Facebook Tabs for Your Page
Facebook seems to be constantly changing what business pages can and cannot do, making it harder to engage with fans. This post by Jon Loomer gives some straightforward advice on how to keep your fans engaged.
Make Your Brand Story Meaningful
This Harvard Business Review blog post answers the question, “What makes a brand story good enough to captivate and motivate an audience?”
The Best of Email Swipe File
This nicely designed guide created by ExactTarget shares 20 top-performing email campaigns to refer to for ideas and inspiration.
The Curse of Frequency
Seth Godin makes an important point about the fine line between frequency and annoying. Although it seems counter intuitive to say the same thing over and over again, many times that is what it takes to be heard (think lead nurturing emails, repurposing content, etc.). But be aware of those few in your audience who were listening the first time, they might find repetition annoying. There’s no hard and fast formula, but awareness is a good start.
5 Reasons Why Instagram Video May Cut Down Vine
If you are wondering how Instagram video and Vine stack up against each other, this AdWeek article provides answers.
Why Social Media Isn’t Doing For Us What London’s Coffee Houses Did For 17th Century
This Forbes article offers an interesting perspective on social media by comparing it to 17th century coffee houses and their roles in mixing people and ideas.
7 Tips on How to Create Content for the Social Web
Jeff Bullas shares seven helpful tips for creating engaging content and even includes a link to a four-part education module on how to adapt your writing to the web.