Here is our March installment of Content Brainpower, a collection of news, blogs and articles to give you a fresh perspective on all things content marketing.
You can’t change everything or everyone, but you can change the people who matter
Seth Godin offers up thoughts on marketing and changing people. Take a look at his list of questions to ask. They are great ways to develop the characters in your brand’s stories.
25 Questions to Ask When Executing B2B Content Marketing Campaigns
Search Engine Land guest author Derek Edmond created this checklist of 25 questions to ask while executing a content marketing campaign.
Three Things Ira Glass Taught Me About Storytelling
If you’re trying to wrap your head around the concept of marketing with a story, this Blue Glass post can help put it in perspective. If you already have a good grasp of the concept, the author shares three great points to keep in mind when crafting a story inspired by the one and only, Ira Glass.
10 useful tips and examples to boost your email signups
If you’re looking for ways to grow your email list, this Econsultancy blog post shares 10 tips to help you think through your strategy.
Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 1 of 3)
We all make mistakes. What’s important is that we learn from them. Marketing Profs wants to make sure you do just that by sharing these smart tips for turning stale content into fresh goods.
Pinterest Announces Web Analytics
If Pinterest is part of your marketing mix, the company has made it easy to track what resonates with your audience and what doesn’t with the launch of Pinterest Web Analytics.
7 TED Talks Everyone in Media Should Watch
Searching for a little inspiration? SayDaily offers its 7 favorite Ted Talks that are sure to move you.
Omar Kattan, CSO Sandstorm Digital – Brand Story – Industry Interview
Storyteller and Content Strategist Dan Ball interviews Omar Kattan of Sandstorm Digital about the power of brand story and why knowing yours is crucial.